Group Profile
Years’ History
4600 +
Billion Dollars
Billion Dollars Annual Value of Production
Since its establishment in 1993 and with over 20 years’ of exploration and practice, Shining Star Group has already possessed over 10 subsidiaries and more than 4,600 employees, with a total asset of nearly USD 3 billion. The Group is a large, trans-national and industrialized group engaged in multiple sectors and fields, such as financial investment, cultural tourism, automobile industry, salt chemical industry, agriculture, mining industry, medical and health care, education, hotel management, commercial management, property management, real estate development, decoration, sports and supporting operation, and so on.
Address from Chairman

Chairman of Shining Star Group

MBA of Tsinghua University, DBA of Victoria University, Switzerland, and PhD in Finance of the Wharton School of the University of Pennsylvania (doctoral candidate). Vice President of Chamber of Commerce of Yunnan Province.Vice President of Yunnan Society for the Promotion of Guangcai Program.President of Kunming Entrepreneurs Association.Deputy Managing Director-general of Hong Kong Bauhinia Cup Outstanding Entrepreneur Association.

Mr. Yan Yu has been awarded a large number of honors, including “the Ten Outstanding Youth of Kunming”, “the National May First Labor Medal”, “China’s Top Entrepreneur with Great Sense of Social Responsibility”, National “Start-up Star”, “Outstanding Contributor to China’s Public Welfare”, “Outstanding Builder of Socialism with Chinese Characteristics”, “Outstanding Entrepreneur of Hong Kong Bauhinia Cup”, “Yunnan Provincial Model Worker”, and so on.
Chairman of Shining Star Group、Chairman of Dian Merchant Capital

"Life is not about length, but how many experiences and attempts have been made in limited life. Experience and attempt to make up the value of life. Life is to live a life of wonderful with worth and passion!"

Vice-Chairman of Shining Star Group

DBA of Victoria University, Switzerland, EMBA of Peking University HSBC Business School, well-known authority of urban development and spatial planning. Registered Senior Interior Architect of International Furnishings and Design Association (IFDA).Registered Senior Interior Designer of China Association of Interior Designers .PVice Chairman of National Alliance of Industrial Design.Deputy Managing Director-general of Industrial Design Branch of Chinese Mechanical Engineering Society.Deputy Managing Director-general of Interior Decoration Association of Yunnan Province.Visiting Professor of Yunnan University, Yunnan Normal University, Kunming University of Science and Technology.

Mr. Yan Yong has been awarded many honors, including “Honest Entrepreneur of China”, “the National May First Labor Medal”, “May First Labor Medal of Yunnan Province”, “Kunming Municipal Model Worker”, and so on.
Vice-Chairman of Shining Star Group
Information update...
From 2013 to present
Global Development With Mining Industry As The Leader
From 2008 to 2013
Win-win cooperation
From 2003 to 2008
Brand Management
From 1998 to 2003
Group Operation
From 1993 to 1997
Honor and Qualification
  • Kunming Glorious Star
  • National Glorious Star
  • Worker Pioneer of Yunnan
Enterprise Culture
Enterprise Culture
Enterprise Culture
Party Construction
Party Construction
Star Window
Star Window
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